Why marketers need to pay attention to AI ?




AI has taken a strategic place in the marketing domain. AI is being used to leverage the data and machine learning in campaign management, this strategy helps in achieving campaign goals effectively and efficiently. Most marketers use the AI in market research, data science, and real-time campaign analysis

In the contemporary world of Big data, AI, Machine learning almost every campaign management platform uses AI to some extent. For example, the platform uses AI for customer behavior to display relevant messages at the right time for retargeting purposes.
Some practical examples of AI
1.Google’s AI platform Rankbrain interprets the user intent when a search query is entered into the browser.
2. Google maps using machine learning to examine data, every time a user logs in to Google maps it uses machine learning to give suggestion to the user such as traffic-congested area’s etc.     
3. Gmail uses machine learning to defend from spam.
4.Credit card processors use AI to distinguish fraudulent transactions.
5.Many business platforms use machine learning to deliver bespoke messages to customers so as to enhance customer experience.
6.AI powered marketing analytics the platform allows the managers to analyze the data efficiently so as to increase the ROI.
Some evidence to underpin the vital role of AI in marketing.
1. 84% of marketing businesses have employed their use of AI in 2018.
2. 40% of digital change initiatives within establishments will include artificial intelligence in the coming 1 or 2 years.
3. By 2020, 30% of businesses will use AI in at least one of their sales practices.
4.In 2018 3 of 4 businesses that have applied AI attained a 10% or more increase in sales.
5. In 2018 For 75% of establishments, using AI has assisted drive customer satisfaction by 10% as well.
6. An article by Forrester publicized that, in just 2 years, companies using AI to power data-driven insights in marketing would grow to $1.2 trillion combined.

“However market analysis by Grand View Research found that AI solicitations related to advertising and media make up the largest share (20%) of the global AI market, many of these applications are still very blossoming.”



















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