What to look for in a blog analytics report?


Blog analytics report
Name: Vishwanath Bijapur
Student id: 10533461
Blog link: https://vishwanathbijapur.blogspot.com/


Google analytics report





In the last 90 days, the blog has 24users with 55 sessions with each session average duration lasting 2m 31 seconds. The blog has a bounce rate of 49.09%, which is not a very good sign and the content needs to be optimized so as to keep the user engaged and reduce the bounce rate. Out of the total traffic, 66.7 % of the users are new compared to 33.3% of existing users, which is a minute positive point for the blog. 


Out of all the users, 21 are from Ireland and one each from France, India, the Philippines respectively. 




The blog has altogether 55 sessions as of 25th February 2020 the above screenshot depicts session wise breakup of the page views.


The above image depicts the engagement breakup and we can see that the session 61 – 180 seconds has the highest number of page views followed by 0-10 seconds.


The image depicts the breakup of the user’s browser. Chrome has 19 users followed by safari 4 and Samsung internet 1, which altogether contributed 55 sessions.



The above image depicts the breakup of the user devices with 14 users’ desktop and 10 users mobile. The mobile device has a high bounce rate of 66.67% compared to 42.50% of desktop, which indicates the blog is not mobile optimized compared to desktop. The desktop has 40 sessions compared to mobile having only 15 sessions out of a total 55 sessions.





The above image depicts user acquisition by channel-wise, directs has 22 users compared to social at 10 users. Direct traffic has a higher bounce rate at 65.38% compared to social at 34.48%. 


The image depicts source/medium breakup. Direct/None has highest users at 22 followed by Blogger.com/referral, quora.com/referral and daftblogger.com/referral.




All together the blog has 156 page views, 116 unique page views and with exit %35.26 < bounce rate 49.09%. The above image depicts the blog-wise breakup of the page views.




The above image depicts the content drill-down of the landing pages. 



The above image depicts exit page report.

The aim of the report is to interpret all the above report and to understand which pages have a high bounce rate, how to optimize the content so as to increase the user engagement, how to increase new users as well as increasing the existing user’s so as to have a healthy New/Returning user ratio.




































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